Case study: MathsCity.

Opened in 2021, MathsCity is the UK's inaugural mathematics discovery centre, situated within the Trinity Leeds Shopping Centre in West Yorkshire - a pioneering establishment.

This dynamic space is open to the general public and schools, providing an immersive, interactive experience that delves into the captivating world of mathematics.

At the helm of this groundbreaking venture, in collaboration with Fondant Marketing, I undertook a series of meticulously planned photographic sessions to create an extensive image library for their promotional material.

Chris Vaughan - case study images: MathsCity | A youngster bursts a bubble that has surrounded him.

Our strategic approach encompassed multiple photography sessions designed to capture a diverse spectrum of individuals engaging with the exhibits. This comprehensive array of visuals formed the bedrock of their marketing materials.

Central to their marketing objectives was to heighten the visibility of MathsCity and present its attractions in a compelling light, thereby enticing prospective visitors to become paying customers.

Chris Vaughan - case study images: MathsCity | A colleague helps a young customer with a task.

As with all commercial photography shoots, learning and understanding the organisation, its values, and the intended target audience was paramount for producing results for the marketing visuals.

To facilitate a smooth workflow, especially while photographing members of the general public, I utilised a cutting-edge photo consent app, effortlessly generating detailed PDFs complete with signatures and embedded headshots. These resources are invaluable aids for future identification in the event of necessity.

Beyond the initial engagement, subsequent visits to MathsCity featured distinguished guests – three Members of Parliament – a testament to the centre's achievements. Swiftly following their departures, an array of captivating images was processed and promptly shared. This image bank was readily available for press releases and seamlessly integrated into their social media marketing initiatives.

Chris Vaughan - case study images: MathsCity | MP Hillary Ben looks delighted as he completes a task.

MathsCity’s chief executive officer, Katie Chicot, said:

Chris has a gift for capturing key moments of delight. He is easy to work with and understood what we were trying to communicate. The resulting images were beyond all our expectations.

Kirsty Darcy, director of Fondant Marketing, added:

It’s wonderful working with Chris – he’s quick to communicate and get all the info he needs to deliver exactly the right photos, as well as always being punctual and very professional, which makes me super confident when introducing him to clients and recommending him as my preferred photographer. He has great systems in place to make it easy to download photos in a variety of sizes after the shoot, and provides a link in advance for super quick access to live photos, making it really easy to be responsive with social media posts and sending images out to the press in good time.

Chris Vaughan - case study images: MathsCity | A youngster, alongside their Dad, undertakes a task.

Chris Vaughan - case study images: MathsCity | A young lady surrounds herself with a giant bubble.

Chris Vaughan - case study images: MathsCity | Two young people attempt one of the challenges.

Chris Vaughan - case study images: MathsCity | A youngster undertakes a task.

Chris Vaughan - case study images: MathsCity | MP Hillary Benn sat in front of a coding wall.

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